ART DIRECTOR - GROWTH CREATIVE
Toronto, ON / Remote / Art Director - Creative / Part Time
WELLCALM is a hybrid of tech + wellness professionals and a leader in corporate, on-demand, mobile in-home wellness products and services. We are revolutionizing the wellness industry by making high-quality care accessible and convenient. Design is important to everything we do. We are seeking a passionate and innovative Art Director for our Growth Creative team. This role is at the heart of merging data-driven audience strategy, best-in-class design, and impactful brand messaging to create social campaigns that drive real business outcomes.
You are versed in channel-based best practices, quick to capitalize on emerging trends, and not afraid to try new ideas. You will be a big part of a small team that launches, refreshes, and iterates on creative that is as effective as it is unique to WELLCALM, guiding our mission, business, and brand forward.
Responsibilities:.
Partner with the Growth and Wellness Experience Sales Team to create collaborative processes translating data-driven learnings and hypotheses into creative strategies and campaign ideas.
Launch concurrent campaigns across multiple digital/social platforms.
Work with partners across brand and product campaigns to ensure an integrated on-brand experience.
Become an expert on the intersection of product messaging and audience/market fit.
Produce, enhance, and present creative presentations for internal and external stakeholders.
Assess and partner with external agencies to supplement, scale, produce, and test new ideas across various channels.
Innovate to drive conversion through quick and iterative approaches.
Qualifications:
3+ years of experience in design, specializing in Growth / Performance / Acquisition campaign work or other relevant fields.
Understanding of how marketing objectives, strategic positioning, audience insights, and marketing learning agendas can influence creative ideation.
Portfolio demonstrating ability to conceive for various audiences, brand challenges, styles, and media.
Strong visual point-of-view and confidence in bringing concepts to life.
Experience assigning and art directing multiple types of vendors across different mediums (illustration, motion, animation, and 3D).
Experience in both live-action / influencer marketing production along with more design-driven modular creation.
Experience overseeing and collaborating with internal writers and designers, and external production companies in highly iterative workstreams.
Familiarity with paid social platforms and the digital media landscape.
Self-starter and learner excited to impact business success through creativity.
Passionate about health and wellness.
Why WELLCALM?
π Be at the forefront of shaping the wellness industry in Canada.
π Retirement savings matching plan using Wealthsimple Work.
πββοΈ Monthly workplace massage.
π¦· Top-tier health benefits & life insurance.
π Access to wellness services, wellness planning and advice.
π΄ 20 vacation days per year and unlimited sick and mental health days.
π Up to $1,500 per year towards fitness.
π« 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year.
π Company-wide wellness days off scheduled throughout the year.
If you are enthusiastic about creativity, growth, and making a positive impact on people's lives, we invite you to apply for the Art Director - Growth Creative position.
Apply now to be part of our dynamic team!