ART DIRECTOR - GROWTH CREATIVE

Toronto, ON / Remote / Art Director - Creative / Part Time

WELLCALM is a hybrid of tech + wellness professionals and a leader in corporate, on-demand, mobile in-home wellness products and services. We are revolutionizing the wellness industry by making high-quality care accessible and convenient. Design is important to everything we do. We are seeking a passionate and innovative Art Director for our Growth Creative team. This role is at the heart of merging data-driven audience strategy, best-in-class design, and impactful brand messaging to create social campaigns that drive real business outcomes.

You are versed in channel-based best practices, quick to capitalize on emerging trends, and not afraid to try new ideas. You will be a big part of a small team that launches, refreshes, and iterates on creative that is as effective as it is unique to WELLCALM, guiding our mission, business, and brand forward.

Responsibilities:.

  • Partner with the Growth and Wellness Experience Sales Team to create collaborative processes translating data-driven learnings and hypotheses into creative strategies and campaign ideas.

  • Launch concurrent campaigns across multiple digital/social platforms.

  • Work with partners across brand and product campaigns to ensure an integrated on-brand experience.

  • Become an expert on the intersection of product messaging and audience/market fit.

  • Produce, enhance, and present creative presentations for internal and external stakeholders.

  • Assess and partner with external agencies to supplement, scale, produce, and test new ideas across various channels.

  • Innovate to drive conversion through quick and iterative approaches.

Qualifications:

  • 3+ years of experience in design, specializing in Growth / Performance / Acquisition campaign work or other relevant fields.

  • Understanding of how marketing objectives, strategic positioning, audience insights, and marketing learning agendas can influence creative ideation.

  • Portfolio demonstrating ability to conceive for various audiences, brand challenges, styles, and media.

  • Strong visual point-of-view and confidence in bringing concepts to life.

  • Experience assigning and art directing multiple types of vendors across different mediums (illustration, motion, animation, and 3D).

  • Experience in both live-action / influencer marketing production along with more design-driven modular creation.

  • Experience overseeing and collaborating with internal writers and designers, and external production companies in highly iterative workstreams.

  • Familiarity with paid social platforms and the digital media landscape.

  • Self-starter and learner excited to impact business success through creativity.

  • Passionate about health and wellness.

Why WELLCALM?

🌎 Be at the forefront of shaping the wellness industry in Canada.

πŸ“ˆ Retirement savings matching plan using Wealthsimple Work.

πŸ’†β€β™€οΈ Monthly workplace massage.

🦷 Top-tier health benefits & life insurance.

πŸ“š Access to wellness services, wellness planning and advice.

🌴 20 vacation days per year and unlimited sick and mental health days.

πŸ‘Ÿ Up to $1,500 per year towards fitness.

πŸ›« 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year.

πŸ’– Company-wide wellness days off scheduled throughout the year.

If you are enthusiastic about creativity, growth, and making a positive impact on people's lives, we invite you to apply for the Art Director - Growth Creative position.

Apply now to be part of our dynamic team!