HEAD OF GROWTH

Toronto, ON / Head of Growth / Permanent Full Time

WELLCALM is a hybrid of tech + wellness professionals. We are committed to revolutionizing the wellness industry by making high-quality care accessible and convenient. We are seeking a passionate individual for our Head of Growth position. This full-time role will work closely with our CEO, Wellness Experience Account Managers, and creative teams to analyze feedback and data to develop and execute strategies that drive growth and execute our vision.

Responsibilities:

  • Work closely with the executive team to execute the growth vision and strategy.

  • Analyze data from various teams (Sales, Wellness Experience, Marketing) to identify growth opportunities.

  • Develop and implement growth strategies to increase in-home bookings and corporate wellness contracts.

  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of growth initiatives.

  • Drive engagement and sales by developing and executing marketing campaigns.

  • Work closely with internal teams to ensure alignment and effective execution of growth strategies.

  • Conduct market research to stay ahead of the latest digital industry trends, platforms, and technologies, maintaining close relationships with leading tools and platforms.

  • Prepare regular reports on growth metrics and present findings to the executive team.

  • Define and set targets to allow for appropriate measurement, and own the lead generation performance narrative. Evolve our analytics and technology capabilities to support demand generation programs.

What We Are Looking For:

  • Passionate about wellness and promoting a healthy lifestyle.

  • Proven experience in a growth-focused role, preferably within the wellness or healthcare industry.

  • Strong analytical skills with the ability to interpret data to drive decision-making.

  • Excellent strategic thinking and problem-solving skills.

  • Proven ability to develop and execute successful growth strategies.

  • Strong communication and interpersonal skills to work effectively with cross-functional teams.

  • Familiarity with CRM tools such as Salesforce and marketing automation platforms.

  • Ability to work in a dynamic and fast-paced environment.

  • Well-versed in effective demand generation tactics across channels.

  • Strong technical background in app marketing, paid digital, and optimizing/scaling multi-million dollar campaigns.

  • Strong quantitative and analytical capabilities. Comfortable with data analysis and able to use data to make recommendations (familiarity with SQL is a plus!).

  • Ability to synthesize their own and others' thoughts into crisp and effective communications.

Why WELLCALM?

🌎 Be at the forefront of shaping the wellness industry in Canada.

📈 Retirement savings matching plan using Wealthsimple Work.

💆‍♀️ Monthly workplace massage.

🦷 Top-tier health benefits & life insurance.

📚 Access to wellness services, wellness planning and advice.

🌴 20 vacation days per year and unlimited sick and mental health days.

👟 Up to $1,500 per year towards fitness.

🛫 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year.

💖 Company-wide wellness days off scheduled throughout the year.

If you are passionate about driving growth and making a positive impact in the wellness industry, we would love to hear from you.